Responsible for the company’s short-term and long-term marketing strategy
Manages and maintains company CRM and client databases, ensuring accuracy and efficiency of processes.
Develops and directs efforts and success of digital marketing programs, including search and display advertising, SEO, website tracking and analytics, email campaigns, and all marketing efforts surrounding product and content launches
Manages social media platforms to create content for Instagram, Facebook, Twitter, YouTube, Yelp, Google Business and LinkedIn
Composes quality, well written content for blogs, web sites, marketing campaigns, etc.
Develop and maintain content for DTP’s internal and external websites - - creating pages, composing blog entries, managing plugins, etc.
Deliver monthly analytics reports to ensure that all marketing campaigns are generating their targeted ROI.
Serve as a point of contact for the company when interacting with outside media and digital marketing agencies.
Plans and manages events and tradeshows.
Deliver marketing and process management services for small- to medium-sized businesses, helping clients develop a marketing plan, create processes, and generate leads.
Provide strategic marketing consultation to help develop budgets, resource allocation, and effective processes.
Set up and organize CRMs and databases including Salesforce, Pardot, Infusionsoft, etc.
Develop and execute digital marketing campaigns including social media marketing, online advertising, email marketing, and web content updates.
Create product collateral, manage webinars, and coordinate conferences/events.
Sr. Marketing Programs Director
Developed and executed strategic digital marketing campaigns, increasing revenue and market share.
Coordinated onboarding, customization, and training of new Salesforce platform.
Set up and maintained back-end lead generation programs, creating forms, tags, follow-up actions, etc.
Drove cross-functional initiatives, working closely with sales, product management, and executive team - - managing people, processes, and timelines.
Wrote and managed website content strategy including SEO, product pages, blogs, lead generation.
Developed and implemented social media marketing strategy and corporate social media policy.
Managed marketing budget and expenses.
Bachelor of Business Administration Degree in Marketing
Business Admin Degree in Marketing
Web Design Certification
Certification program for web set up, design, and maintenance.
Social Media Certification
One of the first Social Media certification programs when social media was just beginning. I have continually maintained my knowledge and skills through self-education, online programs, courses, and hands-on experience.